Handy Brand’s Revolutionary Leap: Embracing Employee Ownership for a Future of Shared Success

Handy Brand, a distinguished name in the printing industry known for its superior quality labels, stickers, and swing tags, has taken a groundbreaking step under the guidance of Martyn Kilford. In a bold move towards an innovative future, Handy Brand has transitioned to an Employee Ownership Trust (EOT), setting a new standard in the business landscape.

This strategic shift not only marks a pivotal moment in the company’s history but also underscores a profound belief in the potential and dedication of its small team.

Handy Brand’s genesis dates back to 2007, and it was established as a Limited company in 2013. Over the years, it has built a strong foundation rooted in the exceptional talents of its team and the niche markets it serves. Martyn Kilford’s vision to instil a sense of ownership among employees, fostering a culture of shared responsibility and long-term success, drove the decision to transition to an EOT. The move was a natural progression for a company that had always prioritised employee engagement and innovation.

The transition to employee ownership was not just a business decision but a testament to the company’s commitment to its team. By gifting 51% of the business shares to its eight hard-working employees, Handy Brand has not only incentivised innovation and participation but has also ensured stability and growth free from the pressures of external ownership changes.

This model has cultivated a more collaborative environment, empowering employees to transition their mindset from merely working for the company to thinking and acting as business owners.

Martyn Kilford

The journey to employee ownership was swift and straightforward, taking approximately four months to complete. It involved meticulous planning, education, and legal structuring, with Martyn Kilford and his team working closely with legal and financial advisors to ensure a seamless transition. Despite the challenges, such as enhancing employee understanding of financial aspects and adjusting leadership approaches, the company has emerged stronger, with a culture of open communication and proactive engagement.

The impact of this shift on Handy Brand’s culture has been profound. Employees are now more engaged and invested in the company’s success, leading to innovative solutions and process improvements. This change has not only enhanced the company’s operational efficiency but has also translated into significant personal achievements for the employees, from buying their first homes to pursuing further education and skills development.

Moreover, the transition to an EOT model has positively affected Handy Brand’s market performance. The company has experienced increased stability, reduced employee turnover, and a more consistent client service experience. This has attracted clients who value long-term relationships and shared values, further fuelling Handy Brand’s growth and success in the competitive market.

Looking ahead, Handy Brand is poised for sustained growth and innovation. Focusing on solidifying its niche market presence, exploring new ventures, and prioritising sustainability, the company aims to continue its legacy of excellence. The EOT model not only aligns with Handy Brand’s core values but also ensures that it remains at the forefront of the industry, guided by a team deeply invested in its future.

In conclusion, Handy Brand’s transition to employee ownership under Martyn Kilford’s leadership is a powerful narrative of innovation, empowerment, and shared success. It highlights the potential of employee ownership to transform businesses, enhance company culture, and drive market performance. As Handy Brand continues on this path, it stands as a shining example for other companies considering a similar transformation, proving that when employees thrive, the company thrives.

Learn more and visit https://www.handybrand.co.uk